· 3 min read

Is Selling on Amazon FBA Still Worth It in 2023?

Is Amazon FBA still worth it in 2023? 

That is a question that many business owners are asking themselves right now. The answer is not always black and white, but there are a few things to consider when making a decision.

In this blog post, we will discuss the pros and cons of Amazon FBA and help you decide if it is the right option for you!

How Much Do Amazon Sellers Make?

The first question that pops into mind of new Amazon sellers is, "How much can I make?"

The answer to this question depends on a number of factors, including your product selection, pricing strategy, and marketing efforts. Generally speaking, successful Amazon FBA sellers can make anywhere from $3K - $25K per month.

Here are a few more monthly sales numbers:

  • 50% of Amazon sellers sell anywhere from $1,000 to $25,000/month
  • 13% of Amazon sellers sell $25,000-$250,000/month
  • 22% of sellers sell under $500/month

As you can see, it can be super profitable when you know what you are doing.

Pros and Cons of Selling on Amazon

Of course, not every seller achieves these numbers and revenues.

But as in anything, the good comes with some downsides. ​​Let’s quickly go over some of the pros and cons of selling on Amazon.

The Pros

Amazon FBA Shipping:

You don’t have to worry about shipping your own orders, Amazon will do it for you.

Low Start-up Costs:

Compared to other e-commerce platforms, starting an Amazon business requires relatively low start-up costs.

High Levels Of Traffic:

With millions of users visiting the site daily, there is plenty of exposure for your products.

The Cons


With so many sellers on the platform, competition can be fierce. You have to stand out from the crowd in order to make a sale.

Fees and Regulations:

Amazon has strict rules and regulations that must be followed or else you risk being suspended from selling.

Easy for customers to return items

Amazon's customer service policies, such as free return shipping for all orders, make it easy for customers to return products.

Is It Too Competitive to Sell on Amazon in 2023? 

Despite its high levels of competition, selling on Amazon can still be a great way to make money. As long as you are willing to put in the time and effort necessary to build your business, you should have no problem succeeding.

Amazon FBA is still a viable option for businesses in 2023, but it also requires more effort. You need to know what you are doing or you get swept away by competitors.

Nearly 500,000 new sellers will have signed up to sell on Amazon this year.

Yes, that is a vast number of sellers but remember that Amazon’s market share continues to grow every month, quarter, year — however way you want to look at it. 

If you are a new seller, don’t just jump into a product without doing any research or just because it is “popular.”

Take your time and do the proper product research needed to be successful on Amazon. 

AMZN Builder is free for 14 days. Try it before you buy it. Zero risk.

No credit card required.

How Do I Learn to Sell on Amazon? 

It takes a lot of practice, trial and error to become an expert Amazon seller.

Fortunately, there are plenty of resources available to help you learn the ropes.

You can read books on Amazon selling strategies, or just read our blog posts from expert sellers that are making thousands in revenues every month.

What Does It Take to Sell on Amazon?

You know how much money you can potentially make, but how much does it cost to start your Amazon business?

Not only will it require an upfront monetary investment but also an investment of your time. 

Here are a few things to consider when you think about becoming an Amazon seller.

Startup Capital

You will need to invest some capital in order to get your business off the ground. This could include things like registration fees, product sourcing costs, etc.

Time Commitment:

It takes time and energy to build a successful Amazon business. You’ll likely have to put in long hours in order to make sure that everything is running smoothly.

Product Knowledge:

You need to have the right product knowledge in order to choose the products that will sell best on Amazon.

You should also be familiar with Amazon rules and regulations to avoid any potential problems.


In order for your business to thrive, you’ll need to invest in marketing. This could include things like paid ads, social media campaigns, etc.

(and if you have no prior experience, you'll probably need to hire somebody to do it for you.)


If you have the right resources, commitment, and knowledge necessary to succeed, selling on Amazon can be a great business opportunity.

With the right strategies in place, sellers can make good money and achieve their desired numbers and revenues. Just make sure to do your research and have a good plan in place before you start selling.

Fortunately, you are not alone, and we are here to help you with everything!

Sign up for our 14-day free trial, destroy your competitors, and become a successful Amazon FBA seller today.

AMZN Builder is free for 14 days. Try it before you buy it. Zero risk.

No credit card required.
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Anthony Ortega
Hello I'm Anthony and I head up our Customer Experience (CX) team. When not CX'ing, I love cooking on wood fires, smashing tennis balls and all fun outdoor activities.

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